How is everyone doing? Happy Saturday!! In my opinion, the state of public relations has changed dramatically in the past 20 years. A lot of news that all of us are able to access is now digital or on the Internet. Physical copies of press releases, and press kits are now being replaced by electronic press kits and press release PDF attachments on our Apple or Dell laptops that can be sent in real time to all parts of the world without paying postage costs, or printing costs. A second major change is that PR professionals are now expected to not only protect their client's image, but they are playing bigger roles in handing major crisis communication crisis not only in entertainment, but in all other sectors including government and finance.
I also see that more women are getting into public relations than men. This is awesome because women are excellent communicators, writers, and compromisers. There are a lot of women who are publicists. I am looking to learn from women and men publicists already in PR to give me and other new PR people entering the field excellent strategies on how to handle a typical day in the office at a PR firm. I heard that in public relations, you do not perform the same tasks daily. One day, you may be answering a lot of phone calls. Another day, you might be meeting with a client and answering emails.
The state of public relations is constantly evolving and changing. I believe that the public relations community must change to help eager and dedicated new PR students. There is a lack of PR mentors or mentorship programs designed to help college students and certificate students to obtain internship or entry level PR positions. More programs should be set in place so that there are more opportunities. According to the Holmes World PR Reporting in 2015, digital or online communications will see a growth of 78.5% in a few years compared to 72.0% in 2015. This is an interesting statistic. Another interesting fact is that social media community management in 2014 grew to an astounding 55.3% that was a driving force in the digital and social media according to the Holmes Report as well.
Lastly, the state of public relations has evolved because PR professionals are pitching ideas and press releases on social media platforms such as Facebook, and Twitter.
Sean Sorita is a creative and genuine person who currently resides in the City of Angels. I enjoy meditating, golfing, and enjoying the beautiful weather in Los Angeles. I also enjoy traveling as well.