I was inspired to write a blog today on crisis communications. Public relations professionals handle crisis communications more on a regular basis, which requires them to respond quickly and efficiently to the media and the public so that their company and their reputation is not permanently damaged or tarnished. Crisis planning is critically important for the crisis communications team. There are 10 steps to approaching a crisis communication event. Here are the steps below that I saw in an article from Bernstein Crisis Management on https://www.bernsteincrisismanagement.com/the-10-steps-of-crisis-communications
1. Pre-Crisis- Make sure that you and your communications team are pro-active and ready for handling the crisis first. Bring your team into brainstorming sessions. An advantage of brainstorming is coming up with possible response and best case or worst case scenarios.
2. Identify your Crisis Communications Team- You should choose a small, trusted group of senior executives should serve on the team. The organization's CEO will lead with the team, with the firm's top legal counsel and the firm's top PR executive as his or her chief advisors.
3. Identify and Train Spokespersons- Each spokesperson must be pre-screened and trained to be the lead spokesperson for different levels of communication. All spokesperson must have the right skills, the right position, and the right training.
4. Spokesperson training- Trains the person to be prepared, and able to respond in a way that optimizes the response of all stakeholders.
5. Establish Notification and Monitoring System- You can reach us by multiple emails, several phone numbers and instant messenger. "Intelligence gathering is an essential component of both crisis prevention and crisis response."
6. Identify and Know Your Stakeholders- Employees are your most important audience members in the company.
7. Develop holding statements- designed for use after a crisis breaks out and can be developed in advance to handle vulnerable situations
8. Assess the Crisis Situation- The Crisis Communications Team analyzes the situation ensuring that the correct information is provided for the proper response.
9. Adapt and Finalize Key Messages- The team must continue to develop crisis message message that is mandatory for any situation. The team must develop at least 3 messages that goes to all of the stakeholders and some audience messages that are specific for individual stakeholders.
10. Post Crisis Analysis- The question that we should ask is: What did we learn from this?
A formal analysis report must be created of what was done right, what was done wrong and how to improve various elements of preparing for a crisis must be done by the Crisis Communications Team.
Sean Sorita is a creative and genuine person who currently resides in the City of Angels. I enjoy meditating, golfing, and enjoying the beautiful weather in Los Angeles. I also enjoy traveling as well.