Wow, what a surprise. The advertisers at Pepsi clearly failed to see that this commercial with Kendall Jenner was highly controversial. It was a horrible blunder by the advertising agency at Pepsi. The original message from Pepsi was a "global message of unity, peace, and understanding." Clearly, Pepsi missed the mark on this Pepsi commercial. This new ad was put together by an all white team of people. It also did not have any input or ideas from the black community. The Black Lives Matter movement were sharp critics of the commercial, citing that Ieshia Evans, who was a black woman that openly protested the police in July 2016 against police brutality in Baton Rouge, Louisiana. Evans was charged at by police while she was standing firm, resisting and being defiant of the police arresting her. This is a sharp contrast to Jenner peacefully handing a Pepsi to a police officer at a peace protest. It does not match.
Sorry, Ms. Jenner should not have been represented by Pepsi as the "face" or the girl who is able to change the minds of the police in the Pepsi ad to back off and leave the peaceful protests and her alone. Pepsi falsely shows in the ad that white economic privilege is far more superior than other ethnicities in the United States and all around the world. The world has become a more globalized economy, which now recognizes that all ethnicities, whether they are white, black, Asian, Latino or any other ethnicity should be respected at all times.
I am hopeful that Pepsi has learned a valuable lesson. We must not forget about the black movement in America to free innocent black people from the economic, and social injustice that was put upon them from white males who vowed that black men and black women were not American citizens, but were slaves who would work for them day and night on the plantations as servants, and if they disobeyed, the white slave owner would beat them with whips, and chain them as animals in the barnyard during the Revolutionary War all the way to the Reconstruction Era during the late 1870's. African Americans were still mistreated in the 1950's when white policemen hosed them down at peaceful protests with water hoses, and sent police canine dogs to go after them. We must never forget the powerful message of black peaceful and protest movements. Blacks united to show that they must be treated with respect, and be given the same privileges and citizenship rights like any other American citizen.
Sean Sorita is a creative and genuine person who currently resides in the City of Angels. I enjoy meditating, golfing, and enjoying the beautiful weather in Los Angeles. I also enjoy traveling as well.