In public relations, press kits is an important tool in promoting a business or product. It is simply an information packet. Press kits used to be in paper format only. But in today's society, press kits are now packaged as electronic press kits. EPK are very convenient and less time consuming because publicists can send it to the media as a Word PDF attachment in an email. Also, PR companies save on printing, photo reproduction and postage costs by sending electronic press kits compared to paper press kits.
Electronic press kits are also up to date. Here are the items that are typically in an electronic press kit:
1. Contact information
3. Music clips
4. High resolution press photos
5. Brilliant resolution photos of the company logo, products and the key executives
Electronic press kits can be distributed in a flash drive, CD, or on the corporate website. It is available in a PDF format on the corporate website as well. Press kits are sent to the major newspaper or magazine outlets.
Sean Sorita is a creative and genuine person who currently resides in the City of Angels. I enjoy meditating, golfing, and enjoying the beautiful weather in Los Angeles. I also enjoy traveling as well.